Maunder XV

Redefining outerwear

A start up brand who's mission is to redefine outerwear. Bridging performance, style and fashion with high performing jackets that go where others won't. Two years of sweating the details led them to this, The Deepcover jacket.

The challenge

With a prototype in hand we were appointed to craft the branding. To make the dream a reality the guys needed to crowdfund the project, so making sure it appealed to potential backers was crucial.

Our approach

We knew from our research that potential backers were fashion conscious, adventurers that didn't want to compromise on the details. We set out to position Maunder XV as a premium lifestyle brand, using a monotone colour palette and adventurous personality.

The results

The Deepcover Jacket Kickstarter project closed exceeding its funding goal by 123%.

Back to work

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